Biblioteca Univ. Surcolombiana

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41.
Marketing internacional / Philip R. Cateora ; tr. Lino Santacru Moctezuma, Pablo A. Muñoz Gallegos by Cateora, Philip R. Publication: México : McGraw-Hill/Irwin, 1997 . 864 p. : il. Availability: Items available: Biblioteca Central Book Cart [658.848 / C359m] (2), Biblioteca Central [658.848 / C359m] (1),
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42.
Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont ; Rev. téc. Cesar Javier | Sepúlveda Martínez by Aaker, David A. Publication: México : McGraw-Hill, 1989 . 715 p. Availability: Items available: Biblioteca Central [658.83 / A111i] (2), Biblioteca Garzón [658.83 / A111i] (1),
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43.
Mercadotecnia / Laura Fischer de la Vega by Fischer de la Vega, Laura Publication: México : McGraw-Hill,1989 . 458 p. :il. tbs. pls Availability: Items available: Biblioteca Central [658.8 / F529m] (1), Biblioteca Garzón [658.8 / F529m] (1),
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44.
Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; Rev. | Téc. José Nicolás Jany Castro by Pride, William M. Publication: México : McGraw-Hill,1997 . 877 p. : il. ; 27 cm. Availability: Items available: Biblioteca Central Book Cart [658.8 / P947m] (1), Biblioteca Central [658.8 / P947m] (3),
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45.
Catorce puntos de Deming aplicados a los servicios / A. C. Rosander ; tr. Miguel Ángel Vila Espeso, | Elizabeth Hoy Harvey by Rosander, A. C. Publication: Madrid : Díaz de Santos, 1994 . 160 p. Availability: Items available: Biblioteca Central [658.834 / R788c] (1),
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46.
Alcanzando la excelencia mediante el servicio al cliente / John Tschohl, Steve Franzmeier ; tr. Claudio L. | Soriano Soriano by Tschohl, John Publication: Madrid : Díaz de Santos, 1994 . 406 p. Availability: Items available: Biblioteca Central [658.8343 / T879a] (1),
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47.
Mercadotecnia / Philip Kotler, Gary Armstrong ; tr. Pilar Mascaró Sacristán by Kotler, Philip Publication: México : Prentice-Hall Hispanoamericana,1996 . 826 p. + apéndices Availability: Items available: Biblioteca Central Book Cart [658.8 / K87m] (1),
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48.
Cómo hacer una campaña política : by Ramírez Plazas, Elías, Publication: Neiva : Fundausco/Fundación Tierra de Promisión, 1992 . 210 página. Date: 1992 Availability: Items available: Biblioteca Central [329.01 / R173c] (6),

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49.
Mercadotecnia industrial / by Reyes Artigas, Juan Sergio Publication: México : Trillas, 1988 . 236 páginas. Date: 1988 Availability: Items available: Biblioteca Central [658.802 / R457m] (1),
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50.
Innovación y nuevas tendencias en la mercadotecnia / Educar   Publication: Bogotá : Educar, 1987 . 131 p. Availability: Items available: Biblioteca Central [658.82 / E24i] (1),
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