Biblioteca Univ. Surcolombiana

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Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; Rev. | Téc. José Nicolás Jany Castro by Pride, William M. Publication: México : McGraw-Hill,1997 . 877 p. : il. ; 27 cm. Availability: Items available: Biblioteca Central Book Cart [658.8 / P947m] (1), Biblioteca Central [658.8 / P947m] (3),
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Marketing : decisiones y conceptos básicos / William M. Pride, O. C. Ferrel ; Tr. Julio Coro Pando by Pride, William M. Publication: México : Interamericana, 1982 . 724 p. : il. ; 24 cm. Availability: Items available: Biblioteca Central [658.8 / P945ma] (1),
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