Biblioteca Univ. Surcolombiana

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31.
Administración de mercadeo : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul ; Tr. Miguel | Fernando Quintana Varela, Fabio Villegas Orrego ; Revisión Narciso Sabogal Sabogal by Guiltinan, Joseph P. Publication: México : McGraw Hill, 1984 . 440 p. : 24 cm. Availability: Items available: Biblioteca Central [658.8 / G962a] (1),
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32.
Comportamiento del consumidor construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best y | Kenneth A. Coney ; Tr. Ma. del pilar Carril Villarreal ; Rev. téc. Jean Pierre Víctor Domette Nicolesco by Hawkins, Del I. Publication: México : McGraw Hill, 2004 . xv, 758 p. : il. ; 27 cm. + CD ROM Availability: Items available: Biblioteca Central Book Cart [658.8342 / H394c] (1), Biblioteca Central [658.8342 / H394c] (2),
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33.
Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando Publication: México : McGraw-Hill, 2002 . xxii, 457 p. : il. ; 24 cm. Availability: Items available: Biblioteca Central [658.8342 / A678c] (2),
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34.
Marketing de servicios by Cobra, Marcos Publication: Santa Fé de Bogotá McGraw-Hill 2000 . xii, 255 páginas 24 cm. Date: 2000 Availability: Items available: Biblioteca Central [658.8 / C653m] (4),
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35.
Investigación de mercados / Thomas C. Kinnear, James R. Taylor y Sebastián S. Kresge ; Tr. Giovanny Clardell by Kinnear, Thomas C. Publication: Bogotá : McGraw Hill, 1979 . 740 p. ; 22 cm. Availability: Items available: Biblioteca Central Book Cart [658.83 / K51i] (1),

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36.
Mercadotecnia : conceptos y aplicaciones / Charles D. Schewe, Reuben M. Smith ; Tr. Hortensia Corona de | Contin ; Revisado por Gerardo M. Moreno by Schewe, Charles Publication: México : McGraw Hill, 1982 . 724 p. : il. ; 23 cm. Availability: Items available: Biblioteca Central [658.8076 / S314m] (1),
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37.
Temas clave en Marketing Relacional / Coordinador Manuel Alfaro Faus   Publication: Madrid : McGraw Hill, 2004 . xvi, 229 p. ; 24 cm. Availability: Items available: Biblioteca Central [658.834 / T278t] (1),
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38.
Marketing Internacional / Juan B. García-Sordo by García-Sordo, Juan B. Publication: México : McGraw Hill, 2007 . xxxi, 594 p. : il. ; 23 cm. Availability: Items available: Biblioteca Central [658.848 / G216m] (1),
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39.
Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo | Bitner ; Tr. Ma. Isabel Pérez de Lara choy, Andrés Lozano H., Susana Pontón B. ; Rev. téc. Celina Madero | Irizar. by Zeithaml, Valarie A. Publication: México : McGraw Hill, 2002 . xxxii, 747 p. : il. ; 23 cm. Availability: Items available: Biblioteca Central [658.8 / Z48m] (1),
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40.
Canales de marketing y distribución comercial un enfoque de administración de relaciones / Lou E. Pelton, | David Strutton, James R. Lumpkin ; Tr. Ma. del Carmen Hano Roa, Joaquín Ramos Santalla ; Rev. téc. Ivonne Raso | Arcuate, Iván M. Barreiro e Irma López Espinosa by Pelton, Lou E. Publication: México : McGraw Hill, 2005 1999 . xxiii, 580 p. : il. ; 23 cm. Availability: Items available: Biblioteca Central [658.86 / P393c] (2),
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