Biblioteca Univ. Surcolombiana

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Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; | tr. Cecilia Ávila de Barón ; Rev. Téc. Gabriel Pérez Cifuentes by Guiltinan, Joseph P. Publication: Santafé de Bogotá : McGraw-Hill Interamericana, 1999 . xv, 470 p. : il. ; 24 cm Availability: Items available: Biblioteca Central [658.8 / G962g] (4),
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Administración de mercadeo : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul ; Tr. Miguel | Fernando Quintana Varela, Fabio Villegas Orrego ; Revisión Narciso Sabogal Sabogal by Guiltinan, Joseph P. Publication: México : McGraw Hill, 1984 . 440 p. : 24 cm. Availability: Items available: Biblioteca Central [658.8 / G962a] (1),
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