|
1.
|
Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont ; Rev. téc. Cesar Javier | Sepúlveda Martínez
by Aaker, David A.
Publication:
México : McGraw-Hill, 1989
. 715 p.
Availability:
Items available:
Biblioteca Central
[658.83 / A111i]
(2),
Biblioteca Garzón
[658.83 / A111i]
(1),
|
|
2.
|
Mercadotecnia / Laura Fischer de la Vega
by Fischer de la Vega, Laura
Publication:
México : McGraw-Hill,1989
. 458 p. :il. tbs. pls
Availability:
Items available:
Biblioteca Central
[658.8 / F529m]
(1),
Biblioteca Garzón
[658.8 / F529m]
(1),
|
|
3.
|
Fundamentos de marketing / Willian J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Rosa María Rosas | Sánchez ; tr. Celia Ascencio Lara, Jezmín López Taymani
by Stanton, Willian J.
Publication:
México : McGraw-Hill,1996 -- 1999 (Ej. 6)
. 885 p. : il. fot, gráficas ; 26 cm.
Availability:
Items available:
Biblioteca Central
[658.8 / S816]
(12),
Biblioteca Garzón
[658.8 / S816]
(1),
|
|
4.
|
Evaluación de proyectos :
by Baca Urbina, Gabriel
Publication:
México :
McGraw-Hill,
2001
. 339 páginas
Date:
2001
Availability:
Items available:
Biblioteca Central
[658.404 / B116e]
(2),
Biblioteca Garzón
[658.404 / B116e]
(1),
|
|
5.
|
Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; Rev. | Téc. José Nicolás Jany Castro
by Pride, William M.
Publication:
México : McGraw-Hill,1997
. 877 p. : il. ; 27 cm.
Availability:
Items available:
Biblioteca Central
Book Cart
[658.8 / P947m]
(1),
Biblioteca Central
[658.8 / P947m]
(3),
|
|
6.
|
Fundamentos de marketing : ejercicios y soluciones /
by Montero Simó, Ma. José
Publication:
Madrid :
McGraw Hill,
2006
. xii, 221 páginas ;
24 cm.
Date:
2006
Availability:
Items available:
Biblioteca Central
[658.8 / M778f]
(4),
Biblioteca La Plata
[658.8 / M778f]
(1),
|
|
7.
|
e-Commerce /
by Rayport, Jeffrey F.
Publication:
México :
McGraw Hill Interamericana,
2003
. xlv, 493 p. : il. diagramas ;
24 cm.
Date:
2003
Availability:
Items available:
Biblioteca Central
[658.89 / R263e]
(3),
Biblioteca Garzón
[658.89 / R263e]
(1),
|
|
8.
|
Administración del marketing :
Publication:
México :
McGraw Hill Interamericana,
2007
. xxii, 519 páginas :
27 cm.
Date:
2007
Availability:
Items available:
Biblioteca Central
[658.8 / A238a]
(1),
Biblioteca La Plata
[658.8 / A238a]
(1),
|
|
9.
|
Manual para elaborar un plan de mercadotecnia /
by Fernández Valiñas, Ricardo
Publication:
México :
McGraw Hill,
2007
. xvii, 199 páginas :
22 cm.
Date:
2007
Availability:
Items available:
Biblioteca Central
[658.802 / F363m]
(2),
Biblioteca La Plata
[658.802 / F363m]
(1),
|
|
10.
|
Fundamentos de negociacin̤ /
by Lewicki, Roy J.
Publication:
Mx̌ico
McGraw Hill
2012
. 312 pg̀inas
23 cm.
Date:
2012
Availability:
Items available:
Biblioteca Central
[658.4012 / L671f]
(2),
Biblioteca La Plata
[658.4012 / L671f]
(1),
|