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1. Comportamiento del consumidor construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best y | Kenneth A. Coney ; Tr. Ma. del pilar Carril Villarreal ; Rev. téc. Jean Pierre Víctor Domette Nicolesco by Hawkins, Del I. Publication: México : McGraw Hill, 2004 . xv, 758 p. : il. ; 27 cm. + CD ROM Availability: Items available: Biblioteca Central Book Cart [658.8342 / H394c] (1), Biblioteca Central [658.8342 / H394c] (2),
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2. Marketing estratégico / Roger J. Best ; Tr. Dionisio Cámara Ibáñez by Best, Roger J. Publication: Madrid : Pearson/Prentice Hall, 2007 . xxvii, 509 p. : il., diagramas, gráficas y tablas ; 25 cm. Availability: Items available: Biblioteca Central [658.8 / B561m] (5),

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