Biblioteca Univ. Surcolombiana

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1.
La investigación cualitativa en marketing y publicidad : el grupo de discusión y el análisis de datos by Soler Pujals, Pere Publication: Barcelona Paidós Ibérica 1997 . 190 paginas : Date: 1997 Availability: Items available: Biblioteca Central Book Cart [658.8343 / S685i] (1),
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Como conservar su clientela : by Desatnick, Robert L. Publication: Bogotá : Legis, 1989 . 169 paginas : Date: 1989 Availability: Items available: Biblioteca Central [658.834 / D441c] (3),
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3.
La comunicación en la mercadotecnia / by Rowe, Kenneth L. Publication: México : McGraw-Hill, 1983 . 124 páginas Date: 1983 Availability: Items available: Biblioteca Central [658.802 / R878c] (1),
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Mercadotecnia by Dorff, Ralph L. Publication: México Trillas 1988 . 223 páginas. Date: 1988 Availability: Items available: Biblioteca Central [658.8 / D695m] (2),
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Administración en mercadotécnia by Davis, Kenneth Rexton Publication: México Limusa 1988 . 835 páginas. Date: 1988 Availability: Items available: Biblioteca Central [658.8 / D263] (1),
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6.
Casos latinoamericanos sobre la moderna gerencia de ventas en el contexto del mercado by Fischer Rossi, Konrad Publication: México Limusa 1983 . 463 paginas : Date: 1983 Availability: Items available: Biblioteca Central [658.82 / F531c] (1),
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7.
Estrategias exitosas de mercadeo by Hardy, Len Publication: Bogotá Legis 1988 . 273 paginas : Date: 1988 Availability: Items available: Biblioteca Central [658.802 / H268e] (2),
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8.
Inteligencia comercial : Técnicas para analizar la competencia by Fuld, Leonard M Publication: Bogotá Legis 1990 . 210 paginas : Date: 1990 Availability: Items available: Biblioteca Central [658.83 / F962i] (1),
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9.
Marketing total by Braidot, Nestor P. Publication: Buenos Aires Macchi 1992 . 409 paginas : Date: 1992 Availability: Items available: Biblioteca Central [658.8 / B814m] (1),
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10.
Mercadeo de servicios profesionales / by Kotler, Philip Publication: Bogotá : Legis/Prentice-Hall, 1989 . 298 paginas : Date: 1989 Availability: Items available: Biblioteca Central [658.812 / K87m] (1),
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