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1. Investigación de mercados / by Hair, Joseph F. Jr. Publication: México : McGraw Hill, 2004 . xxiii, 715 páginas : 27 cm. Date: 2004 Availability: Items available: Biblioteca Central [658.83 / H153i] (4), Biblioteca Central [658.83 / H153i] (2),

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2. Investigación de mercados en un ambiente de información digital / Joseph F. Hair, Robert P. Bush, David J. | Ortinau ; Tr. Enrique Palos Báez ; Rev. técnica Judith Carvazos Arroyo by Hair, Joseph F. Jr. Publication: México : McGraw Hill, 2010 . xxii, 651 p. : ilustrado ; 27 cm. Availability: Items available: Biblioteca Central [658.83 / H149i] (1),

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