What is the best way to draw up an advocacy plan? -- Who should develop the advocacy plan? -- Who are the

stakeholders? -- Who can advocate? -- Adovacy step 1: defining the situation -- Ask key questions -- identify

barriers and opportunities -- Define the needs for advocacy -- Advocacy step 2: settig goas and objetives --

Adovacy step 3: Identifying the target audience -- Advocacy step 4: mobilizing support -- Coalition building

-- Patient involvement -- Social mobilization -- Adovacy Step 5: developing key messages -- Conisderer your

goalds and objetives -- Consider your audiences -- Develop your messages -- Advocacy step 6: selecting methods

of advocacy -- Approaching decision-makers -- Interacting with the media -- Adovacy step 7: developing and

implementing the advocacy plan -- Use a logic model to map our your plan -- Mobilize resources -- Take

strategic advocacy actions -- Advocacy step 8: monitoring and evaluation -- Conclusion -- References --

Acknowledgements --

This policy and advocacy module provides tools and advice on how to plan and advocate for sustainable

cancer control policy and effective programme implementation. It outlines the capacity required for

collaboratoion and communication, and sets out the optimal roles of various groups in advocacy. It recommends

practical action steps, indicating how diverse groups can support effective cancer coantrol efforts. This

module ins intended to provide encouragement and ideas to people, having various levels of experience, who:

-are concerned about the status of comprehensive cancer control in their province, state or country, -want to

know more about how advocacy works; -are thinking about applyind and advocacy strategy; -are engaged in

advocacy and want to learn more about a stepwise approach. This module is intended to help build knowledge,

confidence, skills and passion for action in people concerned about cancer. Its target audience rangers from

policy,makers to implementaers of cancer control plans at national, regional or local level.