Cancer control : knowledge into action : WHO guide for effecive programmes : policy and advocacy / WHO - World Health Organization - vi, 48 p. : il. ; 26 X 20 cm. - Cancer Control Series module 6 .

What is the best way to draw up an advocacy plan? -- Who should develop the advocacy plan? -- Who are the stakeholders? -- Who can advocate? -- Adovacy step 1: defining the situation -- Ask key questions -- identify barriers and opportunities -- Define the needs for advocacy -- Advocacy step 2: settig goas and objetives -- Adovacy step 3: Identifying the target audience -- Advocacy step 4: mobilizing support -- Coalition building Patient involvement -- Social mobilization -- Adovacy Step 5: developing key messages -- Conisderer your goalds and objetives -- Consider your audiences -- Develop your messages -- Advocacy step 6: selecting methods of advocacy -- Approaching decision-makers -- Interacting with the media -- Adovacy step 7: developing and implementing the advocacy plan -- Use a logic model to map our your plan -- Mobilize resources -- Take strategic advocacy actions -- Advocacy step 8: monitoring and evaluation -- Conclusion -- References -- Acknowledgements --

This policy and advocacy module provides tools and advice on how to plan and advocate for sustainable cancer control policy and effective programme implementation. It outlines the capacity required for collaboratoion and communication, and sets out the optimal roles of various groups in advocacy. It recommends practical action steps, indicating how diverse groups can support effective cancer coantrol efforts. This module ins intended to provide encouragement and ideas to people, having various levels of experience, who: -are concerned about the status of comprehensive cancer control in their province, state or country, -want to know more about how advocacy works; -are thinking about applyind and advocacy strategy; -are engaged in advocacy and want to learn more about a stepwise approach. This module is intended to help build knowledge, confidence, skills and passion for action in people concerned about cancer. Its target audience rangers from policy,makers to implementaers of cancer control plans at national, regional or local level.

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Atención hospitalaria--organización y administracion
Cancer--control
Cuidados Paliativos
Neoplasmas--prevención y control
Neoplasmas--terapia
Planificacion de la salud
Política sanitaria
Programas nacionales de salud--organización y adminisración
Salud

614.44 / W551ca / Mod. 6

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