Let the story do the work : the art of storytelling for business success / Esther K. Choy.
By: Choy, Esther K [author.].
Contributor(s): Gale (Firm).
Series: Gale virtual reference library.Publisher: New York : AMACOM, American Management Association, [2017]Copyright date: ©2017Description: 1 online resource (xxv, 231 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780814438015; 9780814438022.Subject(s): Business communication | Storytelling | Success in businessAdditional physical formats: Print version:: Let the story do the work.DDC classification: 658.4/5 Online resources: Aquí puedes acceder a este libro en forma virtual| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Barcode | Item holds |
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e-Books
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Biblioteca Central On Display | Digital | Base de datos (Browse shelf) | Ver todos los libros de esta colección | Ej. | Available | BD_GALE |
Includes bibliographical references and index.
Master the principle elements of storytelling -- The five basic plots in business communication -- Look who's listening -- Telling stories with data -- Making the complex clear -- Combining the power of story and simple visuals -- Collecting stories from everywhere -- Using your own story to build credibility and connection -- Successful networking starts with a good story hook -- Selling the social impact of nonprofit organizations with story -- Case study : the healthcare industry.
This book shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
Description based on print version record.
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