Choy, Esther K.,
Let the story do the work : the art of storytelling for business success / Esther K. Choy. - 1 online resource (xxv, 231 pages) : illustrations - Gale virtual reference library .
Includes bibliographical references and index.
Master the principle elements of storytelling -- The five basic plots in business communication -- Look who's listening -- Telling stories with data -- Making the complex clear -- Combining the power of story and simple visuals -- Collecting stories from everywhere -- Using your own story to build credibility and connection -- Successful networking starts with a good story hook -- Selling the social impact of nonprofit organizations with story -- Case study : the healthcare industry.
This book shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
9780814438015 9780814438022
Business communication.
Storytelling.
Success in business.
HD30.3 / .C47 2017
658.4/5
Let the story do the work : the art of storytelling for business success / Esther K. Choy. - 1 online resource (xxv, 231 pages) : illustrations - Gale virtual reference library .
Includes bibliographical references and index.
Master the principle elements of storytelling -- The five basic plots in business communication -- Look who's listening -- Telling stories with data -- Making the complex clear -- Combining the power of story and simple visuals -- Collecting stories from everywhere -- Using your own story to build credibility and connection -- Successful networking starts with a good story hook -- Selling the social impact of nonprofit organizations with story -- Case study : the healthcare industry.
This book shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
9780814438015 9780814438022
Business communication.
Storytelling.
Success in business.
HD30.3 / .C47 2017
658.4/5