Biblioteca Univ. Surcolombiana

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Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; | tr. Cecilia Ávila de Barón ; Rev. Téc. Gabriel Pérez Cifuentes by Guiltinan, Joseph P. Publication: Santafé de Bogotá : McGraw-Hill Interamericana, 1999 . xv, 470 p. : il. ; 24 cm Availability: Items available: Biblioteca Central [658.8 / G962g] (4),
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La investigación de mercados en un entorno de marketing / | Firtle by Dillon, William R. Publication: Santafé de Bogotá : MacGraw Hill / Irwin, 1998 . 735 página. Date: 1998 Availability: Items available: Biblioteca Central [658.83 / D579i] (1),
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