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21. Fundamentos de marketing / by Stanton, William J. Publication: México : McGraw-Hill , 2004 . xxi, 764paginas. [60] p.; + CD ROM 27 cm. Date: 2004 Availability: Items available: Biblioteca Central [658.8007 / S792f] (1), Biblioteca Central [658.8007 / S792f] (1),

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22. Ganadores del maximarketing : el nuevo poder ¡preocuparse y atreverse! / by Rapp, Stann Publication: México :, McGraw Hill 1994 . 353 paginas. ; 24 cm. Date: 1994 Availability: Items available: Biblioteca Central [658.8 / R221g] (1),

23. Mercadotecnia : teoría y 350 problemas resueltos / Herbert F. Holtje ; tr. Hortensia Corona de Contin ; Rev. | técnica Cora Ma. Domínguez de Sánchez by Holtje, Herbert F. Publication: México : McGraw Hill, 1981 . 163 p. ; 28 cm. Availability: Items available: Biblioteca Central [658.8 / H758m] (1),
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24. Investigación de mercados / by Hair, Joseph F. Jr. Publication: México : McGraw Hill, 2004 . xxiii, 715 páginas : 27 cm. Date: 2004 Availability: Items available: Biblioteca Central [658.83 / H153i] (4), Biblioteca Central [658.83 / H153i] (2),

25. Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg ; | Tr. Luis O. Rodríguez Acosta ; Rev. téc. Fernando David Figueroa by Nogueira Cobra, Marcos Henrique Publication: Bogotá : McGraw Hill, 1991 . 279 p. ; 23 cm. Availability: Items available: Biblioteca Central [658.8 / N778m] (1),
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26. Biblioteca práctica de negocios /   Publication: México : McGraw Hill, 1992 . 8 volomunes : 24 cm. Date: 1992 Availability: Items available: Biblioteca Central [658.03 / M113b] (3), Withdrawn (4),

27. La guerra de la mercadotecnia / Al Ries, Jack Trout ; Tr. Maria Teresa Saldivar ; rev. téc. Jorge Rodríguez | y Rodríguez by Ries, Al Publication: Bogotá : McGraw Hill, 1996 . xii, 213 p. ; 21 cm. Availability: Items available: Biblioteca Central [658.802 / R559g] (1),
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28. Distribución comercial / Enrique Carlos Díez de Castro, Juan Carlos Fernández Fernández by Díez de Castro, Enrique Carlos Publication: Madrid : McGraw Hill, 1992 . 234 p. : il. ; 24 cm. Availability: Items available: Biblioteca Central [658.84 / D568d] (1),
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29. Management para pequeña y mediana empresa / James W. Halloran ... (et al) ; Tr. Francisco Ortiz Ch.   Publication: Santafé de Bogotá : McGraw Hill, 1997 . 4 vol. : il. ; 24 cm. Availability: Items available: Biblioteca Central [R 658.022 / M267m] (4),

30. Administración de mercadeo : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul ; Tr. Miguel | Fernando Quintana Varela, Fabio Villegas Orrego ; Revisión Narciso Sabogal Sabogal by Guiltinan, Joseph P. Publication: México : McGraw Hill, 1984 . 440 p. : 24 cm. Availability: Items available: Biblioteca Central [658.8 / G962a] (1),
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