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1. Fundamentos de marketing / by Stanton, William J. Publication: México : McGraw-Hill , 2004 . xxi, 764paginas. [60] p.; + CD ROM 27 cm. Date: 2004 Availability: Items available: Biblioteca Central [658.8007 / S792f] (1), Biblioteca Central [658.8007 / S792f] (1),

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2. Investigación de mercados / by Hair, Joseph F. Jr. Publication: México : McGraw Hill, 2004 . xxiii, 715 páginas : 27 cm. Date: 2004 Availability: Items available: Biblioteca Central [658.83 / H153i] (4), Biblioteca Central [658.83 / H153i] (2),

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