Biblioteca Univ. Surcolombiana

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Investigación de mercados David A. Aaker, V. Kumar, Georges S. Day ; traducción Fernando Roberto Pérez Vázquez ; revisión César Javier Sepúlveda Martínez

By: Aaker, David A, 1938-.
Contributor(s): Kumar, Vinay, 1944 | Day, George S | Pérez Vázquez, Fernando Roberto [] | Sepúlveda Martínez, César Javier [].
Series: MERCADOTECNIA.México Editorial Limusa Grupo Noriega Editores ©2010Edition: Cuarta edición en español.Description: xiv, 776 páginas ilustraciones 28 cm.ISBN: 9789681859091.Subject(s): Analisis de mercadeo | Economia -- Investigaciones | Mercadeo -- InvestigacionesDDC classification: 658.3
List(s) this item appears in: Bib. Maestría en Administración | Administración actualizado
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Libros Libros Biblioteca Central
General 658.3 / A111i1 (Browse shelf) Ej. 1 Available 900000010115
Libros Libros Biblioteca Central
Book Cart 		General 658.3 / A111i1 (Browse shelf) Ej. 2 Available 900000010116
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