Biblioteca Univ. Surcolombiana

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Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando Publication: México : McGraw-Hill, 2002 . xxii, 457 p. : il. ; 24 cm. Availability: Items available: Biblioteca Central [658.8342 / A678c] (2),
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Conducta del consumidor, estrategias y tácticas aplicadas al marketing / by Rivera Camino, Jaime Publication: Madrid : ESIC, 2009 . 402 páginas : 24 cm. Date: 2009 Availability: Items available: Biblioteca Central [658.8342 / R622c] (1), Biblioteca Garzón [658.8342 / R622c] (1),
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