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1. Marketing estrategico : by Cravens, David W. Publication: Madrid : McGraw-Hill/Interamericana, 2007 . xvi, 604 paginas : 28 cm Date: 2007 Availability: Items available: Biblioteca Central [658.802 / C898m] (1), Biblioteca Garzón [658.802 / C898m] (1),

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2. Fundamentos de marketing / by Jobber, David Publication: México : McGraw Hill, 2007 . xxiii, 376 páginas : 28 cm. Date: 2007 Availability: Items available: Biblioteca La Plata [658.8 / J61f] (1),

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