Biblioteca Univ. Surcolombiana

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Manual para elaborar un plan de mercadotecnia / by Fernández Valiñas, Ricardo Publication: México : McGraw Hill, 2007 . xvii, 199 páginas : 22 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.802 / F363m] (2), Biblioteca La Plata [658.802 / F363m] (1),
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Segmentación de mercados / Ricardo Fernández Valiñas by Fernández Valiñas, Ricardo Publication: México : McGraw Hill, 2009 . x, 156 p. : il. ; 23 cm. Availability: Items available: Biblioteca Central [658.802 / F363s] (1),
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