Marketing estrategico : David W. Cravens, Nigel F. Piercy ; traductor Yago Moreno /
By: Cravens, David W [autor]
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Contributor(s): Piercy, Nigel F | Moreno, Yago [traductor].
Madrid : McGraw-Hill/Interamericana, 2007Edition: .Description: xvi, 604 paginas : ilustraciones ; 28 cm.Content type: texto Media type: no mediado Carrier type: volumenISBN: 9788448156558.Subject(s): Analisis de mercadeo | | Segmentacion del mercadoDDC classification: 658.802 /
Contents:
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libros
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Biblioteca Central | General | 658.802 / C898m (Browse shelf) | Ej. 1 | Available | 900000008177 | ||
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Libros
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Biblioteca Garzón | General | 658.802 / C898m (Browse shelf) | Ej. 2 | Available | 900000020639 |
Total holds: 0
Incluye referencias bibliogafias e indices.
Strategic marketing
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