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1. Mercadotecnia / Philip Kotler, Gary Armstrong ; tr. Pilar Mascaró Sacristán by Kotler, Philip Publication: México : Prentice-Hall Hispanoamericana,1996 . 826 p. + apéndices Availability: Items available: Biblioteca Central Book Cart [658.8 / K87m] (1),
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2. Fundamentos de marketing / Philip Kotler, Gary Armstrong ; Tr. Roberto Escalona ; Rev. téc. Ivonne Raso by Kotler, Philip Publication: México : Pearson Educación, 2003 . xxx, 589 (44) p. : il. diagramas y fotos ; 26 cm. + 1 CD ROM Availability: Items available: Biblioteca Central Book Cart [658.8 / K87fu] (1),

3. Fundamentos de Marketing / Philip Kotler, Gary Armstrong ; Tr. Roberto Escalona García ; Rev. téc. Ivonne | Raso Arcaute by Kotler, Philip Publication: México : Pearson Educación, 2003 . xxx, 589 p. (58) : il., fotos, gráficas y tablas ; 28 cm. + 1 CD ROM Availability: Items available: Biblioteca Central Book Cart [658.8 / K87f] (1), Biblioteca Central [658.8 / K87f] (2),

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