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1. Marketing estratégico / Jean-Jacques Lambin ; Tr. Salvador Miguel, Antonio Carlos Cuenca ; Revisión Técnica | Jaime Rivera, Nora Lado by Lambin, Jean-Jacques Publication: Bogotá : McGraw Hill, 2003 . xxxi, 610 p. ; 24 cm. Availability: Items available: Biblioteca Central [658.8 / L224me] (5),

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2. Dirección de marketing by Lambin, Jean-Jacques Publication: Bogotá (Colombia) McGraw Hill 2009 . xxii, 596 páginas : ilustrado 23 cm. Date: 2009 Availability: Items available: Biblioteca Central [658.8 / L224d] (1),

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