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Marketing estrategico : David W. Cravens, Nigel F. Piercy ; traductor Yago Moreno /

By: Cravens, David W [autor].

Contributor(s): Piercy, Nigel F | Moreno, Yago [traductor].

Madrid : McGraw-Hill/Interamericana, 2007Edition: .Description: xvi, 604 paginas : ilustraciones ; 28 cm.Content type: texto Media type: no mediado Carrier type: volumenISBN: 9788448156558.Subject(s): Analisis de mercadeo

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DDC classification: 658.802 /

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List(s) this item appears in: Bib. Maestría en Administración | Administración actualizado

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Libros	Biblioteca Central	General	658.802 / C898m (Browse shelf)	Ej. 1	Available		900000008177
Libros	Biblioteca Garzón	General	658.802 / C898m (Browse shelf)	Ej. 2	Available		900000020639

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Previous	658.8 / H699f Fundamentos de Marketing de servicios :	658.8 / M294m Manual de marketing /	658.8 / Z94a Administre su empresa de la estratégia a la práctica:	658.802 / C898m Marketing estrategico :	658.802 / M963e Estrategias de marketing :	658.802 / S133p Plan de marketing en la práctica /	658.802 / S133pl Plan de marketing en la Pyme /	Next