Page, Stephen, 1963-

Tourism management / Stephen J. Page. - Sixth Edition. - xvii, 509 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

Tourism today: Why is it a global phenomenon embracing all our lives? -- Tourism: Its origins, growth and future -- Demand: Why do people engage in tourism? -- Transporting the tourist, I: Surface transport -- Transporting the tourist, II: The aviation sector -- Accommodation and hospitality services -- Tour operating and travel retailing -- Visitor attractions and events -- The management of tourism -- The public sector and tourism -- Managing the visitor and their impacts -- The future of tourism: Post tourism?

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus.
This 6th edition has been revised and updated to include:
· New content on: sports, festivals and event tourism including the impact of the Olympic Games, social media impacts on tourism and the growth of medical tourism.
· Contemporary issues affecting businesses such as disruptive technology, the rise of Airbnb, the impact of terrorism on destination instability and safety and the potential effect of BREXIT
· Updated case studies on BRIC markets and an enhanced focus on Asia as well as emerging markets such as the Middle East and South America
· Enhanced sustainable development coverage highlighting the challenge of climate change and future tourism growth including new debates such as Last Chance Tourism and over tourism
· A transport section with more international perspectives from China and South America and globalized transport operators and a case study on using taxation to limit air travel behavior
· An updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links. -- Editor Uno de los textos líderes en el campo, Gestión del turismo es la introducción ideal a los fundamentos del turismo mientras estudia para obtener un título, diploma o módulo único en el tema con un enfoque global.
Esta sexta edición ha sido revisada y actualizada para incluir:
Nuevo contenido sobre: deportes, festivales y turismo de eventos, incluido el impacto de los Juegos Olímpicos, los impactos de las redes sociales en el turismo y el crecimiento del turismo médico.

• Problemas contemporáneos que afectan a las empresas, como la tecnología disruptiva, el auge de Airbnb, el impacto del terrorismo en la inestabilidad y seguridad de los destinos y el efecto potencial de BREXIT
• Estudios de caso actualizados sobre los mercados BRIC y un mayor enfoque en Asia, así como en mercados emergentes como Oriente Medio y América del Sur.
• Cobertura mejorada del desarrollo -- Editor



9781138391154


Tourism--Textbooks.
Tourism --Management--Textbooks.
Turismo--Libros de texto.

338.4791 / / P132tou

Powered by Koha