Ghemawat, Pankaj

Strategy and the business landscape / Pankaj Ghemawat - Third edition. - x, 182 páginas : ilustraciones ; 22 cm.

The Origins of Strategy – Mapping the Business Landscape – Creating Competitive Advantage – Anticipating Competitive Dynamics – Sustaining Superior Performance – Choosing Corporate Scope – Developing a Global Strategy --



9780136015550


Competencia Económica
Administración de empresas
Planificación estratégica
Strategic planning
Industrial management
Competition.

658.4012 / / G341s

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