The SAGE encyclopedia of communication research methods / edited by Mike Allen, University of Wisconsin-Milwaukee. - 1 online resource (4 volumes) : illustrations - Gale virtual reference library .

Includes bibliographical references and index.

volume 1. A-E -- volume 2. F-M -- volume 3. M-R -- volume 4. S-Z.

Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets.

9781483381428 9781483381435


Communication--Research--Methodology--Encyclopedias.

P91 / .S24 2017

302.2/0721

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