Collective creativity for responsible and sustainable business practice / Ziska Fields, editor. - 1 online resource (xx, 384 pages) : illustrations (some color). - Gale virtual reference library Advances in business strategy and competitive advantage (ABSCA) book series, 2327-3429 . - Advances in business strategy and competitive advantage. .

"Premier reference source"--Cover.

Includes bibliographical references and index.

section 1. Collective creativity : Collective green creativity and eco-innovation as key drivers of sustainable business solutions in organizations / Ziska Fields, Sulaiman Olusegun Atiku ; Connecting the dots: bisociation, collective creativity, and sustainable business / Olajumoke Ogunsanya ; A need for cyber security creativity / Harold Patrick, Ziska Fields ; Empowerment of communities to address impossible problems / Neal Shambaugh ; The role of leadership in cultivating a responsible collective creative work environment / Alphonce Tavona Shiri ; Co-engagement of organisational leadership in collective decision-making: a case of public enterprise / Thea Van der Westhuizen, Max Mkhonta -- section 2. Strategies and leadership for responsible and sustainable business practice : The collective creation of civil commons: the life-ground of business practice / Giorgio Baruchello ; Sustainable business model innovation: using polycentric and creative climate change governance / Job Taminiau [and 3 others] ; Corporate leadership and sustainability / Neeta Baporikar ; Responsible and sustainable management practices in developing and developed business environments / Idahosa Igbinakhase ; A systemic approach towards responsible and sustainable economic development: entrepreneurship, systems theory, and socio-economic momentum / Thea Van der Westhuizen -- section 3. Responsible management education : Principles of responsible management education (PRME): call for responsible management education / Malebo Mokoqama, Ziska Fields ; Educational and business co-operatives: the channels for collective creativity and entrepreneurial teams / Rauno Rusko [and 5 others]-- section 4. Social marketing for a sustainable future : The use of social media and online petitions to achieve collective change for a sustainable future / Vannie Naidoo ; Using successful cases to promote environmental sustainability: a social marketing approach / Harry Beachcroft-Shaw, Debbie Ellis ; Social marketing to achieve sustainability / Harry Beachcroft-Shaw, Debbie Ellis.

This book is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Sustainable business model innovation, social marketing, and education and business co-operatives are among the topics discussed.

9781522518235 9781522518242


Cooperative societies.
Social marketing.
Sustainable development.

HD2963 / .C65 2017

658.4/08

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