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020 _a9789241547529 --
082 0 4 _a614.44 / W551ca / Mod. 6
110 1 _aWHO - World Health Organization
_994155
245 1 0 _aCancer control : knowledge into action : WHO guide for effecive programmes : policy and advocacy / WHO -
245 1 0 _aWorld Health Organization
264 _aGinebra : WHO - World Health Organization, 2008
300 _avi, 48 p. : il. ; 26 X 20 cm.
490 0 _aCancer Control Series
_vmodule 6
_995258
505 0 0 _aWhat is the best way to draw up an advocacy plan? -- Who should develop the advocacy plan? -- Who are the
505 0 0 _astakeholders? -- Who can advocate? -- Adovacy step 1: defining the situation -- Ask key questions -- identify
505 0 0 _abarriers and opportunities -- Define the needs for advocacy -- Advocacy step 2: settig goas and objetives --
505 0 0 _aAdovacy step 3: Identifying the target audience -- Advocacy step 4: mobilizing support -- Coalition building
505 0 0 _a-- Patient involvement -- Social mobilization -- Adovacy Step 5: developing key messages -- Conisderer your
505 0 0 _agoalds and objetives -- Consider your audiences -- Develop your messages -- Advocacy step 6: selecting methods
505 0 0 _aof advocacy -- Approaching decision-makers -- Interacting with the media -- Adovacy step 7: developing and
505 0 0 _aimplementing the advocacy plan -- Use a logic model to map our your plan -- Mobilize resources -- Take
505 0 0 _astrategic advocacy actions -- Advocacy step 8: monitoring and evaluation -- Conclusion -- References --
505 0 0 _aAcknowledgements --
520 _aThis policy and advocacy module provides tools and advice on how to plan and advocate for sustainable
520 _acancer control policy and effective programme implementation. It outlines the capacity required for
520 _acollaboratoion and communication, and sets out the optimal roles of various groups in advocacy. It recommends
520 _apractical action steps, indicating how diverse groups can support effective cancer coantrol efforts. This
520 _amodule ins intended to provide encouragement and ideas to people, having various levels of experience, who:
520 _a-are concerned about the status of comprehensive cancer control in their province, state or country, -want to
520 _aknow more about how advocacy works; -are thinking about applyind and advocacy strategy; -are engaged in
520 _aadvocacy and want to learn more about a stepwise approach. This module is intended to help build knowledge,
520 _aconfidence, skills and passion for action in people concerned about cancer. Its target audience rangers from
520 _apolicy,makers to implementaers of cancer control plans at national, regional or local level.
650 1 4 _aAtención hospitalaria
_xorganización y administracion
_9101267
650 1 4 _aCancer
_xcontrol
_9102431
650 1 4 _aCuidados Paliativos
_9105465
650 1 4 _aNeoplasmas
_xprevención y control
_9117469
650 1 4 _aNeoplasmas
_xterapia
_9117469
650 1 4 _aPlanificacion de la salud
_9127697
650 1 4 _aPolítica sanitaria
_9128083
650 1 4 _aProgramas nacionales de salud
_xorganización y adminisración
_9128994
650 1 4 _aSalud
_9130891
710 1 _aOMS - Organización Mundial de la Salud (Ginebra)
_993454
999 _c26071
_d26071