Biblioteca Univ. Surcolombiana

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1.
Fundamentos de marketing / by Stanton, William J. Publication: México : McGraw-Hill , 2004 . xxi, 764paginas. [60] p.; + CD ROM 27 cm. Date: 2004 Availability: Items available: Biblioteca Central [658.8007 / S792f] (1), Biblioteca Central [658.8007 / S792f] (1),
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Investigación de mercados / by Hair, Joseph F. Jr. Publication: México : McGraw Hill, 2004 . xxiii, 715 páginas : 27 cm. Date: 2004 Availability: Items available: Biblioteca Central [658.83 / H153i] (4), Biblioteca Central [658.83 / H153i] (2),
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Administración : una perspectiva global / Harold Koontz, Heinz Weihrich ; Tr. Enrique Palos Báez, Francisco | Javier Dávila M. ; Rev. técnica y adaptación Francisco López Herrera by Koontz, Harold Publication: México : McGraw Hill, 2004 . xvii, 804 p. : il. ; 25 cm. Availability: Items available: Biblioteca Central [658 / K82ad] (1), Biblioteca Garzón [658 / K82ad] (1),
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Investigación de mercados en un ambiente de información digital / Joseph F. Hair, Robert P. Bush, David J. | Ortinau ; Tr. Enrique Palos Báez ; Rev. técnica Judith Carvazos Arroyo by Hair, Joseph F. Jr. Publication: México : McGraw Hill, 2010 . xxii, 651 p. : ilustrado ; 27 cm. Availability: Items available: Biblioteca Central [658.83 / H149i] (1),
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5.
Dirección by Newstrom, John W. Publication: México McGraw-Hill Interamericana 2007 . xxi, 546 páginas , Incluye glosario e índice alfabético 27 cm Date: 2007 Availability: Items available: Biblioteca Central [658.4 / N558d] (1),
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Marketing estratégico : enfoque de toma de decisiones   Publication: México McGraw Hill 2005 . xviii, 435 páginas , Subtítulo tomado de la carátula. 24 cm. Date: 2005 Availability: Items available: Biblioteca Central [658.8 / M341m] (1),
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