Biblioteca Univ. Surcolombiana

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Comportamiento del consumidor construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best y | Kenneth A. Coney ; Tr. Ma. del pilar Carril Villarreal ; Rev. téc. Jean Pierre Víctor Domette Nicolesco by Hawkins, Del I. Publication: México : McGraw Hill, 2004 . xv, 758 p. : il. ; 27 cm. + CD ROM Availability: Items available: Biblioteca Central Book Cart [658.8342 / H394c] (1), Biblioteca Central [658.8342 / H394c] (2),
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Marketing / Roger A. Kerin ... (et al) ; Tr. Rebeca Alicia Sánchez López ...(et al) ; Rev. téc. María Estela | Tena Loeza   Publication: México : McGraw Hill, 2004 . xlvi, 857 p. : il., gráficos, fot. ; 27 cm. Availability: Items available: Biblioteca Central Book Cart [658.8 / M345m] (1), Biblioteca Central [658.8 / M345m] (1),
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