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Nuevo producto :
by Schnarch Kirberg, Alejandro
Publication:
Bogotá :
McGraw-Hill Latinoamericana,
1991
. 187 paginas :
Date:
1991
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[658.575 / S357n]
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2.
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Marketing estratégico /
by Lambin, Jean-Jacques
Publication:
Madrid :
McGraw-Hill,
1987
. 328 paginas :
Date:
1987
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[658.8 / L224m]
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3.
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Marketing internacional / Philip R. Cateora ; tr. Lino Santacru Moctezuma, Pablo A. Muñoz Gallegos
by Cateora, Philip R.
Publication:
México : McGraw-Hill/Irwin, 1997
. 864 p. : il.
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[658.848 / C359m]
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[658.848 / C359m]
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4.
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Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; Rev. | Téc. José Nicolás Jany Castro
by Pride, William M.
Publication:
México : McGraw-Hill,1997
. 877 p. : il. ; 27 cm.
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[658.8 / P947m]
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5.
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Comportamiento del consumidor construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best y | Kenneth A. Coney ; Tr. Ma. del pilar Carril Villarreal ; Rev. téc. Jean Pierre Víctor Domette Nicolesco
by Hawkins, Del I.
Publication:
México : McGraw Hill, 2004
. xv, 758 p. : il. ; 27 cm. + CD ROM
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[658.8342 / H394c]
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6.
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Investigación de mercados / Thomas C. Kinnear, James R. Taylor y Sebastián S. Kresge ; Tr. Giovanny Clardell
by Kinnear, Thomas C.
Publication:
Bogotá : McGraw Hill, 1979
. 740 p. ; 22 cm.
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[658.83 / K51i]
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7.
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Marketing político e imagen de gobierno en funciones / Carlos Fernández Collado, Roberto Hernández Sampieri | y Eliseo Ocampo Jaramillo.
by Fernández Collado, Carlos
Publication:
México (etc.) : McGraw Hill, 2007
. 135 p. : il. ; 23 cm.
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[658.802 / F363m]
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8.
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Negocios internacionales : competencia en el mercado global / Charles W. L. Hill ; Tr. Francisco Javier | Dávila Martínez ; Rev. téc. Lauren B. Mabbs, Juan Carlos Botello
by Hill, Charles W. L.
Publication:
México : McGraw Hill, 2007
. xxiii, 740 p. : il. ; 27 cm.
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[658.18 / H646n]
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9.
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Marketing / Roger A. Kerin ... (et al) ; Tr. Rebeca Alicia Sánchez López ...(et al) ; Rev. téc. María Estela | Tena Loeza
Publication:
México : McGraw Hill, 2004
. xlvi, 857 p. : il., gráficos, fot. ; 27 cm.
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[658.8 / M345m]
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10.
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Presupuestos : Un enfoque de direccionamiento estratégico, gestión, y control de recursos / Jorge E. Burbano | Ruiz
by Burbano Ruiz, Jorge E.
Publication:
México : McGraw Hill, 2011
. xi, 405 p. : ilustrado ; 24 cm. + 1 disco compacto (CD ROOM)
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[658.154 / B946p]
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