Biblioteca Univ. Surcolombiana

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1.
Fundamentos de mercadotecnia by Stanton, William J. Publication: México McGraw-Hill/Interamericana 1991 . 732 paginas Date: 1991 Availability: Items available: Biblioteca Central [658.8 / S792] (2),
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2.
Servicio a clientes / by Buckner, Leroy M. Publication: México : McGraw-Hill, 1984 . 137 paginas : Date: 1984 Availability: Items available: Biblioteca Central [658.812 / B925s] (1),
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3.
Nuevo producto : by Schnarch Kirberg, Alejandro Publication: Bogotá : McGraw-Hill Latinoamericana, 1991 . 187 paginas : Date: 1991 Availability: Items available: Biblioteca Central Book Cart [658.575 / S357n] (1),
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4.
Marketing estratégico / by Lambin, Jean-Jacques Publication: Madrid : McGraw-Hill, 1987 . 328 paginas : Date: 1987 Availability: Items available: Biblioteca Central Book Cart [658.8 / L224m] (1),
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5.
Investigación integral de mercados : un enfoque operativo / José Nicolás Jany Castro by Jany Castro, José Nicolás Publication: Santafé de Bogotá : McGraw-Hill Interamericana,1995 1994 . 271 p. Availability: Items available: Biblioteca Central [658.83 / J169] (1),
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6.
Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; | tr. Cecilia Ávila de Barón ; Rev. Téc. Gabriel Pérez Cifuentes by Guiltinan, Joseph P. Publication: Santafé de Bogotá : McGraw-Hill Interamericana, 1999 . xv, 470 p. : il. ; 24 cm Availability: Items available: Biblioteca Central [658.8 / G962g] (4),
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7.
Marketing internacional / Philip R. Cateora ; tr. Lino Santacru Moctezuma, Pablo A. Muñoz Gallegos by Cateora, Philip R. Publication: México : McGraw-Hill/Irwin, 1997 . 864 p. : il. Availability: Items available: Biblioteca Central Book Cart [658.848 / C359m] (2), Biblioteca Central [658.848 / C359m] (1),
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8.
Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont ; Rev. téc. Cesar Javier | Sepúlveda Martínez by Aaker, David A. Publication: México : McGraw-Hill, 1989 . 715 p. Availability: Items available: Biblioteca Central [658.83 / A111i] (2), Biblioteca Garzón [658.83 / A111i] (1),
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9.
Mercadotecnia / Laura Fischer de la Vega by Fischer de la Vega, Laura Publication: México : McGraw-Hill,1989 . 458 p. :il. tbs. pls Availability: Items available: Biblioteca Central [658.8 / F529m] (1), Biblioteca Garzón [658.8 / F529m] (1),
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10.
Fundamentos de marketing / Willian J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Rosa María Rosas | Sánchez ; tr. Celia Ascencio Lara, Jezmín López Taymani by Stanton, Willian J. Publication: México : McGraw-Hill,1996 -- 1999 (Ej. 6) . 885 p. : il. fot, gráficas ; 26 cm. Availability: Items available: Biblioteca Central [658.8 / S816] (12), Biblioteca Garzón [658.8 / S816] (1),
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