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Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont ; Rev. téc. Cesar Javier | Sepúlveda Martínez
by Aaker, David A.
Publication:
México : McGraw-Hill, 1989
. 715 p.
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2.
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Mercadotecnia / Laura Fischer de la Vega
by Fischer de la Vega, Laura
Publication:
México : McGraw-Hill,1989
. 458 p. :il. tbs. pls
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3.
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Fundamentos de marketing / Willian J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Rosa María Rosas | Sánchez ; tr. Celia Ascencio Lara, Jezmín López Taymani
by Stanton, Willian J.
Publication:
México : McGraw-Hill,1996 -- 1999 (Ej. 6)
. 885 p. : il. fot, gráficas ; 26 cm.
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4.
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Evaluación de proyectos :
by Baca Urbina, Gabriel
Publication:
México :
McGraw-Hill,
2001
. 339 páginas
Date:
2001
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5.
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Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; Rev. | Téc. José Nicolás Jany Castro
by Pride, William M.
Publication:
México : McGraw-Hill,1997
. 877 p. : il. ; 27 cm.
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6.
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Investigación de mercados :
by Kinnear, Thomas C.
Publication:
Bogotá : | México :
McGraw-Hill, | McGraw Hill,
1999
. xxii, 874páginas,
20 x 27 cm.
Date:
1999
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7.
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Investigación de mercados /
by Hair, Joseph F. Jr.
Publication:
México :
McGraw Hill,
2004
. xxiii, 715 páginas :
27 cm.
Date:
2004
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8.
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e-Commerce /
by Rayport, Jeffrey F.
Publication:
México :
McGraw Hill Interamericana,
2003
. xlv, 493 p. : il. diagramas ;
24 cm.
Date:
2003
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9.
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Marketing financiero :
by Sundardas Mirchandani, Arjan
Publication:
Madrid :
McGraw Hill,
2005
. xii, 185 páginas :
22 cm.
Date:
2005
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10.
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Publicidad y promoción perspectiva de la comunicación de marketing integral /
by Belch, George E. (George Edward)
Publication:
México :
McGraw Hill,
2005
. xxvi, 849 páginas :
27 cm.
Date:
2005
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