Biblioteca Univ. Surcolombiana

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1.
Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont ; Rev. téc. Cesar Javier | Sepúlveda Martínez by Aaker, David A. Publication: México : McGraw-Hill, 1989 . 715 p. Availability: Items available: Biblioteca Central [658.83 / A111i] (2), Biblioteca Garzón [658.83 / A111i] (1),
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2.
Mercadotecnia / Laura Fischer de la Vega by Fischer de la Vega, Laura Publication: México : McGraw-Hill,1989 . 458 p. :il. tbs. pls Availability: Items available: Biblioteca Central [658.8 / F529m] (1), Biblioteca Garzón [658.8 / F529m] (1),
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Fundamentos de marketing / Willian J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Rosa María Rosas | Sánchez ; tr. Celia Ascencio Lara, Jezmín López Taymani by Stanton, Willian J. Publication: México : McGraw-Hill,1996 -- 1999 (Ej. 6) . 885 p. : il. fot, gráficas ; 26 cm. Availability: Items available: Biblioteca Central [658.8 / S816] (12), Biblioteca Garzón [658.8 / S816] (1),
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Evaluación de proyectos : by Baca Urbina, Gabriel Publication: México : McGraw-Hill, 2001 . 339 páginas Date: 2001 Availability: Items available: Biblioteca Central [658.404 / B116e] (2), Biblioteca Garzón [658.404 / B116e] (1),
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5.
Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; Rev. | Téc. José Nicolás Jany Castro by Pride, William M. Publication: México : McGraw-Hill,1997 . 877 p. : il. ; 27 cm. Availability: Items available: Biblioteca Central Book Cart [658.8 / P947m] (1), Biblioteca Central [658.8 / P947m] (3),
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6.
Fundamentos de marketing : ejercicios y soluciones / by Montero Simó, Ma. José Publication: Madrid : McGraw Hill, 2006 . xii, 221 páginas ; 24 cm. Date: 2006 Availability: Items available: Biblioteca Central [658.8 / M778f] (4), Biblioteca La Plata [658.8 / M778f] (1),
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7.
e-Commerce / by Rayport, Jeffrey F. Publication: México : McGraw Hill Interamericana, 2003 . xlv, 493 p. : il. diagramas ; 24 cm. Date: 2003 Availability: Items available: Biblioteca Central [658.89 / R263e] (3), Biblioteca Garzón [658.89 / R263e] (1),
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8.
Administración del marketing :   Publication: México : McGraw Hill Interamericana, 2007 . xxii, 519 páginas : 27 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.8 / A238a] (1), Biblioteca La Plata [658.8 / A238a] (1),
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9.
Manual para elaborar un plan de mercadotecnia / by Fernández Valiñas, Ricardo Publication: México : McGraw Hill, 2007 . xvii, 199 páginas : 22 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.802 / F363m] (2), Biblioteca La Plata [658.802 / F363m] (1),
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10.
Fundamentos de negociacin̤ / by Lewicki, Roy J. Publication: Mx̌ico McGraw Hill 2012 . 312 pg̀inas 23 cm. Date: 2012 Availability: Items available: Biblioteca Central [658.4012 / L671f] (2), Biblioteca La Plata [658.4012 / L671f] (1),
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