Biblioteca Univ. Surcolombiana

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1.
Mercadotecnia / Laura Fischer de la Vega by Fischer de la Vega, Laura Publication: México : McGraw-Hill,1989 . 458 p. :il. tbs. pls Availability: Items available: Biblioteca Central [658.8 / F529m] (1), Biblioteca Garzón [658.8 / F529m] (1),
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2.
Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont ; Rev. téc. Cesar Javier | Sepúlveda Martínez by Aaker, David A. Publication: México : McGraw-Hill, 1989 . 715 p. Availability: Items available: Biblioteca Central [658.83 / A111i] (2), Biblioteca Garzón [658.83 / A111i] (1),
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3.
Mercadotecnia : evolución, función y clasificación; segmentación y posicionamiento de mercados; | comportamiento del consumidor y técnicas de investigación / Ramsés A. Galindo Cota by Galindo Cota, Ramsés A. Publication: México : Trillas, 2006 . 288 p. : il. ; 23 cm. Availability: Items available: Biblioteca Central [658.8 / G156m] (1), Biblioteca Garzón [658.8 / G156m] (1),
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Mercadotecnia / Claude Maubert Viveros by Maubert Viveros, Claudio Publication: México : Trillas, 2001 . 206 p. : il. ; 23 cm. Availability: Items available: Biblioteca Central [658.8 / M447m] (1), Biblioteca Garzón [658.8 / M447m] (1),
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5.
Marketing Internacional : un enfoque metodológico hacia la exportación / Miguel Angel Acerenza by Acerenza, Miguel Angel Publication: México : Trillas, 1990 . 222 p. ; 23 cm. Availability: Items available: Biblioteca Central [658.802 / A173m] (1), Biblioteca Garzón [658.802 / A173m] (1),
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6.
Principios de mercadeo / by Céspedes Sáenz, Alberto Publication: Bogotá : Ecoe Ediciones, 2005 . 488 páginas ; 24 cm. Date: 2005 Availability: Items available: Biblioteca Central [658.8 / C421p] (1), Biblioteca Garzón [658.8 / C421p] (1),
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7.
Fundamentos de marketing / Willian J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Rosa María Rosas | Sánchez ; tr. Celia Ascencio Lara, Jezmín López Taymani by Stanton, Willian J. Publication: México : McGraw-Hill,1996 -- 1999 (Ej. 6) . 885 p. : il. fot, gráficas ; 26 cm. Availability: Items available: Biblioteca Central [658.8 / S816] (12), Biblioteca Garzón [658.8 / S816] (1),
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8.
Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; Rev. | Téc. José Nicolás Jany Castro by Pride, William M. Publication: México : McGraw-Hill,1997 . 877 p. : il. ; 27 cm. Availability: Items available: Biblioteca Central Book Cart [658.8 / P947m] (1), Biblioteca Central [658.8 / P947m] (3),
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9.
Investigación de mercados : by Kinnear, Thomas C. Publication: Bogotá : | México : McGraw-Hill, | McGraw Hill, 1999 . xxii, 874páginas, 20 x 27 cm. Date: 1999 Availability: Items available: Biblioteca Central [658.83 / K55i] (4), Biblioteca Garzón [658.83 / K55i] (1),
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10.
Fundamentos de Marketing de servicios : by Hoffman, K. Douglas Publication: México : Thomson, 2002 . xi, 569 páginas : 24 cm. Date: 2002 Availability: Items available: Biblioteca Garzón [658.8 / H699f] (1), Biblioteca Pitalito [658.8 / H699f] (1),
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