Biblioteca Univ. Surcolombiana Search for 'au:Pride, William M. and su-to:Mercadeo'

Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; Rev. | Téc. José Nicolás Jany Castro

By Pride, William M.. México : McGraw-Hill,1997 . 877 p. : il. ; 27 cm. 958-600-599-2

By Pride, William M.. México : Interamericana, 1982 . 724 p. : il. ; 24 cm. 968-25-0862-2