Biblioteca Univ. Surcolombiana Search for 'Provider:McGraw Hill and su-to:Mercadeo and holdingbranch:85 and holdingbranch:84 and su-to:Mercadeo'

Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont ; Rev. téc. Cesar Javier | Sepúlveda Martínez

By Aaker, David A.. México : McGraw-Hill, 1989 . 715 p. 968-422-486-9

By Fischer de la Vega, Laura. México : McGraw-Hill,1989 . 458 p. :il. tbs. pls 968-422-218-1

By Stanton, Willian J.. México : McGraw-Hill,1996 -- 1999 (Ej. 6) . 885 p. : il. fot, gráficas ; 26 cm. 970-10-0894-4 -- 968-6046-49-6

By Baca Urbina, Gabriel. México : McGraw-Hill, 2001 . 339 páginas 9701007468 | 970103001X

By Pride, William M.. México : McGraw-Hill,1997 . 877 p. : il. ; 27 cm. 958-600-599-2

By Rayport, Jeffrey F.. México : McGraw Hill Interamericana, 2003 . xlv, 493 p. : il. diagramas ; 24 cm.. 9701037227