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11. Fundamentos de Marketing / Philip Kotler, Gary Armstrong ; Tr. Roberto Escalona García ; Rev. téc. Ivonne | Raso Arcaute by Kotler, Philip Publication: México : Pearson Educación, 2003 . xxx, 589 p. (58) : il., fotos, gráficas y tablas ; 28 cm. + 1 CD ROM Availability: Items available: Biblioteca Central Book Cart [658.8 / K87f] (1), Biblioteca Central [658.8 / K87f] (2),

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12. Dirección de marketing / by Kotler, Philip Publication: Ciudad de México : Pearson Educación, 2016 . xxii, 692 páginas : 28 cm. Date: 2016 Availability: Items available: Biblioteca Central [658.8 / K848d] (1),

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